Case Study:
Children’s Defense Fund
H&J’s strategic changes increase revenue for a leading children’s rights organization.
Founded in 1973 by American Civil Rights hero Marian Wright Edleman, Children’s Defense Fund (CDF) provides a strong and effective voice for all the children of America who cannot vote, lobby, or speak for themselves.
CDF pays particular attention to the needs of poor children, children of color and those with disabilities. The organization also educates the nation about the needs of children, and encourages preventive investments before they get sick, drop out of school, get into trouble, or suffer family breakdown.
When CDF was experiencing lower than anticipated results, they turned to Huntsinger & Jeffer to develop and integrate their direct mail and e-philanthropy programs.
They needed a creative and strategic breakthrough that would increase revenue and donor retention by demonstrating the strongest possible case for support. And that’s exactly what H&J delivered!
By re-designing their appeal strategy, H&J used tightly segmented appeals to increase CDF’s response rates and improve efficiencies. Even during the spring and summer months, traditionally the toughest time of year for fundraisers, we were able to dramatically improve their net income and cost-per-dollar-raised.
H&J also instituted a meticulously integrated marketing plan that included online channels and telemarketing. This aggressive strategy turned CDF's declining program around and finished the year ahead of projections. In fact, donations from online solicitations produced over $66,000 in nine months alone!
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