How We Do It

Huntsinger & Jeffer helps nonprofits and associations raise more revenue, further their missions, and increase the lifetime value of their supporters.

How do we do this?

By combining 50-plus years of fundraising experience with the most up-to-date knowledge of strategy, messaging, and media.

Strategic Planning – Developing short-and-long term fundraising plans tailored specifically to your needs and specifically targeting your donors and prospects.

Creative – What you say, how you say it, and what it looks like make all the difference in whether your target audience is captivated, turned off, or simply indifferent. H&J’s award-winning writers and artists have the talent and experience – not to mention the track record of success – to make every message hit home and inspire results.

Multi-Channel Messaging – Your audience lives in a multi-channel world, but not everyone is on every channel all the time. The H&J team carefully evaluates your mission and needs, and makes sure you are reaching the most valuable audiences in the right time and place.

Analytics – Results-driven analysis is all about learning from the past. H&J Account Executives deep-dive into the results of every segment, communication, and test to constantly refine your strategy and creative to be as effective as they can possibly be.

In-House List Services – Even the best strategy and creative rely on getting the right message to the right audience. H&J List Services uses sophisticated modeling, profiling, and screening technology to make sure you get the best return from every fundraising campaign.

Production – Your ROI depends on getting the best quality materials, on-time, at the best possible price. That’s the specific expertise of our full-time production team.

It’s important to note that, unlike some agencies, H&J is not a printer or any kind of production house. So we will never recommend a particular format or production method because we have a vested interest in it. Every production decision is based solely on whether the results will benefit you.

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